Salon Retail Products & Advanced Salon Retail Training

We're serious about salons and salon retail and this is why here at Full Column we offer an increasing selection of salon Retail products that do not always conform to the norms of traditional salon retail.

Strategically salons should target retail sales to make a 25% contribution to overall salon revenue.

Whilst most salons stock retail products, very few salons have a “salon retail strategy” also, many salon owners refer to their salon as “the shop” but very few salon owners have a “retail shop mentality”.

Full Column is an end-to-end Salon Business Development agency, focused on optimising profitable salon revenue from effective staff productivity to above the average salon retail performance.

We provide a comprehensive set of solutions and services to help salons drive their business while creating the optimal client experience.

We specialise in Salon Strategy & we take a 360 degree approach to salon business development which includes Advanced Salon Retail Training.

Understandably the “Shop in the Salon” does not work for most salons and retail sales are lack-lustre to say the least, partly because of competition from the High Street, but mainly because of the mindset and mentality of stylists and therapists.

Stylists and therapists are NOT sales people, nor should they be, but they must become expert in creating the desire for the client to buy salon retail products. That takes a mindset change achieved with Advanced Salon Retail Training.

Watch this space and subscribe to the new product RSS feed to be updated when we offer new salon retail items.

Mick Say
the Salon CEO