Salon Business Diagnostic Assessment

The objective of this assessment is to find ways of increasing salon productivity and revenue whilst maintaining a happy and stable working environment for all staff in a way that is welcomed and encouraged by salon owners.

This Salon Business Diagnostic Assessment is the document the Salon CEO uses when he carries out a salon business development consultation with his clients. The document is the seed for future salon growth as it helps identify salon strengths and weaknesses which can then be prioritised accordingly.

How to use the Salon Business Diagnostic Assessment

As you work through this 26 page document you will be asked many questions. You must be brutally honest with the answers. The questions themselves are not as important as the process of making the reader THINK hard about the answers which will give the reader a broader insight into their own business!

We recommend that you set aside at least 4 UNINTERRUPTED hours to work through the document on the first reading and make notes of all of the questions you cannot answer before preparing for the second reading.

The motive to develop the Full Column business development tools is driven by the authors’ passion to aid salon management with methods of improving staff business development knowledge, generating in them an awareness of their personal responsibility in generating more salon revenue and to drive substantial business growth whilst retaining respect and integrity for clients and staff.

The aim of utilising Full Columns’ Business Development tools is to substantially increase salon revenue via the efforts of:

• More “business savvy” salon staff who work cleverly towards increasing personal column revenue, whilst retaining respect and integrity for clients.
• Increased salon revenue –via- a detailed staff-client workflow strategy.
• More effective salon marketing driving new business to the salon.
• Increased client retention.
• Increased client loyalty.
• Increased client referrals.
• Increased average client bill.
• Substantially increased retail sales.

Our industry is changing of this there is no doubt and without a solid strategy to consider, implement and manage change; salons will be in for a rough ride. Business survival and salon business growth has to be managed, it will not just happen.

Salon management bears the heavy responsibility of ensuring that the salon is kept busy with a constant flow of clients. This can be a challenging task, one that the staff working for you will never truly appreciate and (with non intentional complacency) they will rarely work to 100% efficiency unless you, the salon manager make it happen.

Future success in your business is based upon your ability to manage people, resources and change. Manage with a heavy hand and you