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Salon Business Accelerator Programme

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Excl. Tax: £ 3,500.00 Incl. Tax: £ 4,200.00
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Quick Overview

The Salon Business Accelerator Programme.

A Salon Business Development Initiative.

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Product Description

The Salon Business Accelerator Programme


The Salon Business Accelerator (SBA) is a no-nonsense salon business development programme:

Because salon owners and salon managers are constantly occupied with day-by-day salon management and working a busy column they seldom find the time to focus on staff and business development.

The Salon Business Accelerator (SBA) Programme has been designed to help busy salon owners and or salon managers to stop and take stock of where they are today and where they want to be in the future. The SBA has been engineered to help management fine tune the salon business.

Without interfering with the current workflow the SBA will bring clarity to the important revenue building steps needed to accelerate profitable salon growth and secure the business for the future with a solid and dependable strategic GROWTH plan.

The Salon Business Accelerator has been designed specifically for salons: Our mission is to provide a platform to help salon management increase salon revenue profitably, to do this with respect and integrity for clients and for salon staff by providing clarity in the salon workflow and by empowering salon management and all salon staff with business development knowledge.

A Complete Salon Business Development Programme.


In our rapidly changing business and social environment more relevant salon management strategies must be developed. More effective planning processes must be learned, practiced and assessed.

The stylist-client workflow and procedures are critical to future growth and profitability and therefore it is of paramount importance that there is congruence between the Salons’:

• Mission
• Vision
• Strategic Planning
• Operations and Human Resource Management
• Decision Making
• Training and Staff Development
• Professional and Ethical Standards
• Communication
• Discipline
• Revenue Performance Management

Quite often it goes un-noticed that there are competing or conflicting groups of people and working methods in the salon and it is the managers’ task to move the team towards a more collaborative and more productive way of working.

In order for possible changes to be considered, identified, analysed, implemented and managed a planned change effort is necessary - a program of organisational development.
This program starts with a Salon Business Diagnostic Assessment. This assessment is the starting point to the Salon Business Acceleration Program.

There are four stages essential to sustainable business development:

1. Salon Business Diagnostic Assessment (SBDA)
2. Analyse the SBDA
3. Action Planning
4. Training and Plan Implementation

Salon Business Accelerator Objective


Together our objective is to introduce methods which will increase salon productivity whilst maintaining a happy and stable working environment for all staff.

The motive to develop the SBA is driven by the authors’ passion to help salon management improve their staff’s knowledge and professionalism, engendering in them an awareness of their personal responsibility for generating more salon revenue and to drive substantial business growth whilst retaining respect and integrity for clients and staff.

The salon owner’s motive to invest in the Salon Business Accelerator is to substantially increase salon revenue via:

• More “business aware” salon staff working to increase personal column revenue.
• Increased salon revenue –via- a detailed staff-client workflow strategy.
• More effective salon marketing driving new business to the salon.
• Improved client retention.
• Increased client loyalty.
• Increased client referrals.
• Increased average client bill.
• Clients visit the salon more frequently.
• Substantially increased retail sales.

Our industry is changing and without a solid strategy to implement and manage change, salons will be in for a rough ride. Business growth has to be managed, it will not just happen.

Salon management bear the heavy responsibility of ensuring that the salon is kept busy with a constant flow of clients. This can be a challenging task, one that the staff working for you will never truly appreciate. The level of success your business will enjoy is based upon your ability to manage people, resources and change.

Manage with a heavy hand and you will lose your best staff, manage to weakly and you will lose your best clients! Manage strategically and your business will grow with an increasingly happy and loyal salon team.

To pursue the “end game” of Strategic Salon Management is simply to apply the logic that the salon owner must be wise enough to recognise and deploy the financial and human resources needed to achieve the business objectives.

From knowledge of how each element of your business is performing you can identify strengths and weaknesses. Once this has been achieved you can accurately target individuals with specific and meaningful business growth objectives. This will have significant impact on your salon revenue and your profitability!

Salon Business Accelerator Step-by-Step Overview


Step 1

You will receive a "Salon Business Diagnostic Assessment" this is a hefty document that you must complete, the document helps us both analyse current salon business performance. It's a hugely important document. The document when completed will contain information which will be used to help build future salon strategy and business development procedures.

Step 2

Review and renew or update salon Human Resources documents. It is very important that all staff fully understand their role in the business with a clarity which will bring new vigour to their work. This includes Employee contracts, Job descriptions, Employee Handbook, recruitment policy and documents.

Step 3

Utilising the information from the Salon Business Diagnostic Assessment Mick Say will tailor the next stage of the SBA, which is delivery of the Salon Mega-Manager Course at your salon or chosen location. The Salon Owner and the Salon Manager/s attend this training course.

The Salon Mega-Manager Course covers all aspects of effective and productive human resources management including a revolutionary “salon-specific” training needs analysis and Performance appraisal programme.
The Salon Mega-Manager Course also analyses salon marketing and promotion.

Step 4

Mick Say presents the in-salon Super-Stylist Course to all salon staff. This is a full day stylist business development course designed to encourage all salon staff to accept personal responsibility for developing their own column and to become more business aware.

The aim of the Super-Stylist course is to transform creative individuals into a super-productive creative salon team.

Step 5

Initiate the Salon Employee Performance Appraisal procedure and set dates for all staff appraisals. Appraisals are carried out and documented as taught in the "Mega-Manager" course. A training needs analysis is completed and tailored Personal development plans are drawn up for each team member.

Step 6

Issue meaningful, Achievable Performance Targets to all client facing staff.

Continued management of Performance Appraisals. The salon manager will now have the Knowledge, Skills and Ability to manage and motivate a world class salon team.

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